You, Yourself, and Your Brand Name

Creating a memorable brand name takes time, patience, imagination, acumen, and a feel for language. It may also require a look in the mirror.

It turns out there’s a connection between personal names and brand names.
And there’s a name for this connection: implicit egotism. And it’s pervasive in ways both subtle and obvious.

Implicit egotism doesn’t mean you’re vain — not precisely, anyway. Rather, it means that you just naturally prefer people, places, and things that resemble yourself. The concept was first named and…

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Writer, name developer, brand consultant, idea-ist. Find me on Twitter, Mastodon, and Instagram (@fritinancy) and in the San Francisco Bay Area.

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Nancy Friedman

Writer, name developer, brand consultant, idea-ist. Find me on Twitter, Mastodon, and Instagram (@fritinancy) and in the San Francisco Bay Area.