You Say Wienermobile, They Say Frankmobile. Let’s Call the Whole Thing … Publicity

The Oscar Mayer Winermobile in 1936, the year of its introduction. Source: This Day in Automotive History

One sure way to get people talking excitedly about your brand is to announce a name change. The chatter probably won’t be sympathetic — remember, everyone hates new names — but it’s worth millions in free publicity.

Consider the news last week that Oscar Mayer, the 140-year-old processed-meat company, was changing the name…