Why I’m Sad about “Mourning in America”

Nancy Friedman
4 min readMay 17, 2020

Back in February, during the Before Time, I wrote about a billboard created by the Lincoln Project, a group of prominent anti-Trump Republicans.

The New Hampshire billboard

I was not, to put it diplomatically, a fan.

Last week the Lincoln Project made a much bigger splash with a one-minute video, “Mourning in America,” posted online. This week the spot appeared in three key broadcast markets…

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Nancy Friedman

Writer, name developer, brand consultant, idea-ist, ex-journalist. @fritinancy on Mastodon, Instagram, Bluesky, Threads, and elsewhere.