The Valley of the S-word

1960 Winter Olympics map of Squaw Valley by Don Bloodgood for Shell Oil Company. Via RareMaps.com

The ski resort on the California side of Lake Tahoe had a problem.

Not lack of snow, although that is indeed a worry in this era of Western drought and wildfires.

Not lack of customers, either. The resort opened in 1949 and became famous as the center of the 1960 Winter Olympic Games. It was, clearly, a great place to ski.

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Writer, name developer, brand consultant, idea-ist. Find me on Twitter, Mastodon, and Instagram (@fritinancy) and in the San Francisco Bay Area.

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Nancy Friedman

Writer, name developer, brand consultant, idea-ist. Find me on Twitter, Mastodon, and Instagram (@fritinancy) and in the San Francisco Bay Area.