Naming

Those Crazy Drug Names

Everyone complains about them. Is there a remedy?

Nancy Friedman
5 min readNov 7, 2023

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What to name the drug? Image by Towfiqu Barbhuiya via Unsplash

Here are two things people are likely to say when I tell them I create names for a living:

  1. “Wow, really? Sounds like a lot of fun!”
  2. “Do you make up those crazy drug names?”

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Nancy Friedman

Writer, name developer, brand consultant, idea-ist, ex-journalist. @fritinancy on Mastodon, Instagram, Bluesky, Threads, and elsewhere.