The Three-Word Method (for Names)

Nancy Friedman
3 min readDec 13, 2022

In May 2022 a New York fashion stylist, Allison Bornstein, posted a series of TikTok videos explaining what she called the three-word method for finding your personal style. Pull out the clothes you wear most often, she suggested, and identify three adjectives that describe them. Bornstein’s own three words are classic-Seventies-elegant; yours might be thrifty-edgy-whimsical or tailored-romantic-polished.

It didn’t take long for magazines like Glamour and Harper’s Bazaar — as well as fashion bloggers and Instagrammers — to take up Bornstein’s #threewordmethod challenge…

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Nancy Friedman

Writer, name developer, brand consultant, idea-ist, ex-journalist. @fritinancy on Mastodon, Instagram, Bluesky, Threads, and elsewhere.