The Monetized Life

“It’s absurd to imagine someone trying very hard to monetize their desire to scuba dive once a week or write poetry or hang out with friends. People like to talk about their favorite sports teams or tech gadgets, but why do we have to be in such a hurry to turn that into a profit?”

Absurd? Maybe in 2005, when pioneering blogger and business consultant Seth Godin wrote that paragraph in a blog post defiantly titled “Monetize This.” In 2022, Godin’s plaint seems quaint. Not only it is easy to imagine monetizing scuba diving or hanging out with friends, it can seem unthinkable not to. In 2022…