Branding

So Many Mavens

How did a Yiddish word for “expert” become a popular brand name in the U.S.?

Over the last four years, large swaths of San Francisco have become pocked with commercial vacancies. The Covid pandemic accelerated the hollowing-out of the downtown area; many restaurants, retail stores, and service businesses closed their doors. Above those doors you’re likely to see For Lease signs, and on many of those signs you’ll see a single business name: Maven, shorthand for Maven Properties, a Bay Area-based real estate agency.