Modern myths

Let’s Get One Thing Straight About the Chevrolet Nova

The name has never meant “no go.”

Nancy Friedman
4 min readOct 17, 2023

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Print advertisement for the 1978 Chevy Nova. Source: Nova Research Project

It happened again yesterday: A person I follow on Bluesky — a smart writer whose comments I usually trust— marveled at the sheer boneheadness of General Motors to have sold an automobile called the Chevrolet Nova in Mexico and South America. Because, don’t you see, nova

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Nancy Friedman

Writer, name developer, brand consultant, idea-ist, ex-journalist. @fritinancy on Mastodon, Instagram, Bluesky, Threads, and elsewhere.