How to Present Names

There’s lots of advice out there for creating company and product names. (Some of that advice is available for free on my blog, Fritinancy.) It’s much harder to find out what to do after you’ve developed and vetted that list of names. How should you reveal your top name candidates to your co-founders, the executive team, or the board of directors? How best to persuade and guide your audience toward making or endorsing a decision? How to respond if someone says, “I dunno … I just don’t like it”?

In my experience, this can be the toughest stage of the naming challenge. Here are five tips for…