How REMO Remade Itself — Again

Nancy Friedman
5 min readDec 7, 2022

Retail’s a tough business. Margins are small, survival rates low. If you fail, it’s game over. Second chances are rare. Third chances? Impossible.

Unless …

This is the story of a retail brand that in its 34-year history has gone under not once but twice, and somehow, remarkably, is thriving in its third act. More remarkable still, the original founders are still in charge, the company’s original mission has remained intact, and many of the original products — highly original, it bears mentioning — are still in stock and still look as modern and, yes…

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Nancy Friedman

Writer, name developer, brand consultant, idea-ist, ex-journalist. @fritinancy on Mastodon, Instagram, Bluesky, Threads, and elsewhere.