Branding

Going to Blazes

Ex-Twitter’s new tagline is a flaming disaster. Maybe that’s not an accident.

Nancy Friedman
4 min readAug 3, 2023

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Dumpster-fire photo by Arny Mogensen on Unsplash

Whenever I come across a bit of branding language that strikes me as odd or wrongheaded, I make an effort to look at it from the brand’s perspective instead of from my own. Sure, I’ve been paid to create distinctive names and taglines for my clients for some 25 years…

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Nancy Friedman

Writer, name developer, brand consultant, idea-ist, ex-journalist. @fritinancy on Mastodon, Instagram, Bluesky, Threads, and elsewhere.