Does Your Brand Name Fit Your Brand Personality?

Robust, dynamic, or spirited? Photo by Brett Jordan via Unsplash

If your company or product were a person, what kind of person would it be? Reserved or bubbly? Impetuous or deliberate? Cute or stately? A poet or a lumberjack?

Now: How well does your company or product reflect that personality?

This isn’t a trivial exercise. Identifying your brand’s personality is a tough but essential step in any naming exercise…