BRANDING

Does Your Brand Name Fit Your Brand Personality?

Nancy Friedman
4 min readJul 8, 2021
Robust, dynamic, or spirited? Photo by Brett Jordan via Unsplash

If your company or product were a person, what kind of person would it be? Reserved or bubbly? Impetuous or deliberate? Cute or stately? A poet or a lumberjack?

Now: How well does your company or product name reflect that personality?

This isn’t a trivial exercise. Identifying your brand’s personality is a tough but…

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Nancy Friedman

Writer, name developer, brand consultant, idea-ist, ex-journalist. @fritinancy on Mastodon, Instagram, Bluesky, Threads, and elsewhere.