Can You Use ChatGPT to Create Brand Names?

Nancy Friedman
4 min readJan 24, 2023
An image generated by Canva’s free AI-powered text-to-image generator from my prompt “A robot that looks human and creates brand names and slogans.” I probably should have stipulated “English language.”

Since its launch on November 30, 2022, ChatGPT — “where AI technology meets conversation” — has been challenged to create games; write poems, song lyrics, stories, and speeches; correct spelling and grammar; and suggest fitness plans. Since ChatGPT is so smart, I wondered, could I hire it to do my own job: developing brand names and slogans?

I admit I had my doubts. For starters, “ChatGPT” is a name only a nerd could love — “GPT” stands for generative pre-trained transformer — and if their own name was such a clunker, how could I trust the program’s creators to create outstanding names for other brands?

Still, I knew that the nature of AI is continuous improvement: the “learning” in “machine learning.” So I decided to give ChatGPT a try on a made-up naming challenge: a food-catering business whose target market is families that follow vegan diets.

In less than twelve seconds I received my first ten responses.

The speed was impressive. (And when I clicked “Regenerate response” I got a set of ten new names just as quickly.) The names also represented a range of styles: alliterative, descriptive, homey, high-end. So far, so good.

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Nancy Friedman

Writer, name developer, brand consultant, idea-ist, ex-journalist. @fritinancy on Mastodon, Instagram, Bluesky, Threads, and elsewhere.