Can You Use ChatGPT to Create Brand Names?
Since its launch on November 30, 2022, ChatGPT — “where AI technology meets conversation” — has been challenged to create games; write poems, song lyrics, stories, and speeches; correct spelling and grammar; and suggest fitness plans. Since ChatGPT is so smart, I wondered, could I hire it to do my own job: developing brand names and slogans?
I admit I had my doubts. For starters, “ChatGPT” is a name only a nerd could love — “GPT” stands for generative pre-trained transformer — and if their own name was such a clunker, how could I trust the program’s creators to create outstanding names for other brands?
Still, I knew that the nature of AI is continuous improvement: the “learning” in “machine learning.” So I decided to give ChatGPT a try on a made-up naming challenge: a food-catering business whose target market is families that follow vegan diets.
In less than twelve seconds I received my first ten responses.
The speed was impressive. (And when I clicked “Regenerate response” I got a set of ten new names just as quickly.) The names also represented a range of styles: alliterative, descriptive, homey, high-end. So far, so good.
