Burma-Shave Is Dead. Long Live Burma-Shave.

Sometime in early 2021, Instagram, in its algorithmic wisdom, began prodding me to follow something called Burma-Gram. For once, the algorithm was right: I loved the account.

Burma-Gram didn’t use fancy tricks or filters. Each Burma-Gram post was a reel, and each reel followed the same format: Against a background of computer-generated blue sky and green grass, four or five white-on-red signs told a brief rhyming story. A final sign read simply “Burma-Gram.”