Book Titles Made Easy(-ish)
Research is easy, the saying goes; writing is hard. And the hardest writing of all, many authors groan, is title-writing. Sum up 75,000 words in a single enticing word or phrase? Impossible!
Unless, that is, you think not like an author but like a copywriter.
For book-length authors, writing is about sentence-crafting, paragraph-building, and pacing. For advertising and marketing…