Book Titles Made Easy(-ish)

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Research is easy, the saying goes; writing is hard. And the hardest writing of all, many authors groan, is title-writing. Sum up 75,000 words in a single enticing word or phrase? Impossible!

Unless, that is, you think not like an author but like a copywriter.

For book-length authors, writing is about sentence-crafting, paragraph-building, and pacing. For advertising and marketing…