Against Effortlessness

Nancy Friedman
7 min readMay 2, 2023
Effortlessness everywhere

A beauty brand promises an “effortless” “no-makeup” look. Just follow these eleven steps.

A wardrobe consultant reveals the secret of “effortless” style: “time, experimentation, and practice.”

A bestselling author’s latest book, Effortless, will teach you how to “make it easier to do what matters most” in 336 pages and dozens of self-improvement exercises.

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Nancy Friedman

Writer, name developer, brand consultant, idea-ist, ex-journalist. @fritinancy on Mastodon, Instagram, Bluesky, Threads, and elsewhere.