Nancy Friedman – Medium

Nancy Friedman

When the Artisan Is Artificial

Can we still call it craft if the work is automated?

Nov 22

Nov 22

Just Add “Just”

The four-letter word that’s all over supermarket shelves and advertising copy.

Oct 6

Six bottles of Just Ice Tea in different flavors

Oct 6

What I Like About American English

An open letter to our friends across the pond.

Aug 25

What I Like About American English

Aug 25

Does Anyone Still Write Letters?

Other than me, that is.

Jul 13

Stamped, handwritten envelopes

Jul 13

So Many Mavens

How did a Yiddish word for “expert” become a popular brand name in the U.S.?

Apr 24

So Many Mavens

Apr 24

TiVo Turns 25

A short history of a game-changing brand — and brand name.

Apr 16

TiVo Turns 25

Apr 16

The Unlikely Success of “Sonder”

How did an “invented” word become a ubiquitous brand name?

Mar 23

The Unlikely Success of “Sonder”

Mar 23

The Businesses Behind the Show Business

The awards for best film-production-company name go to …

Mar 4

The Businesses Behind the Show Business

Mar 4

Making Sense of “Common Sense”

Does it mean what we think it means?

Feb 17

Making Sense of “Common Sense”

Feb 17

It’s Been 40 Years Since “1984,” and I Still Haven’t Bought an Apple Product

Is this what it means to “Think Different”?

Feb 7

Some of Apple’s “Think Different” ads featuring well-known people

Feb 7

Nancy Friedman

Nancy Friedman

Writer, name developer, brand consultant, idea-ist, ex-journalist. @fritinancy on Mastodon, Instagram, Bluesky, Threads, and elsewhere.

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