Nancy FriedmanSo Many MavensHow did a Yiddish word for “expert” become a popular brand name in the U.S.?·6 min read·Apr 24, 2024--1--1
Nancy FriedmanTiVo Turns 25A short history of a game-changing brand — and brand name.·3 min read·Apr 16, 2024----
Nancy FriedmanThe Unlikely Success of “Sonder”How did an “invented” word become a ubiquitous brand name?·5 min read·Mar 23, 2024----
Nancy FriedmanThe Businesses Behind the Show BusinessThe awards for best film-production-company name go to …·6 min read·Mar 4, 2024--1--1
Nancy FriedmanMaking Sense of “Common Sense”Does it mean what we think it means?·6 min read·Feb 17, 2024--1--1
Nancy FriedmanIt’s Been 40 Years Since “1984,” and I Still Haven’t Bought an Apple ProductIs this what it means to “Think Different”?·6 min read·Feb 7, 2024--6--6
Nancy FriedmanThe Triumph of the SwearsThe American Dialect Society named “enshittification” word of the year for 2023. But the sweariness didn’t stop there.·6 min read·Jan 19, 2024--3--3
Nancy FriedmanAll for Un- and Un- for AllHow did one prefix become so unavoidable?·6 min read·Jan 6, 2024--1--1
Nancy FriedmanHow to Enjoy Going to the MoviesThe answer to your moviegoing complaints may be a film festival.·5 min read·Dec 8, 2023--12--12
Nancy FriedmanWhat We Talk About When We Talk About “Milk”Who needs mammals?·6 min read·Nov 24, 2023--1--1