Nancy Friedman – Medium

Nancy Friedman

TiVo Turns 25

A short history of a game-changing brand — and brand name.

3 min read1 day ago

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TiVo Turns 25

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Nancy Friedman

The Unlikely Success of “Sonder”

How did an “invented” word become a ubiquitous brand name?

5 min readMar 23, 2024

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The Unlikely Success of “Sonder”

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Nancy Friedman

The Businesses Behind the Show Business

The awards for best film-production-company name go to …

6 min readMar 4, 2024

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The Businesses Behind the Show Business

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Nancy Friedman

Making Sense of “Common Sense”

Does it mean what we think it means?

6 min readFeb 17, 2024

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Making Sense of “Common Sense”

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Nancy Friedman

It’s Been 40 Years Since “1984,” and I Still Haven’t Bought an Apple Product

Is this what it means to “Think Different”?

6 min readFeb 7, 2024

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Some of Apple’s “Think Different” ads featuring well-known people

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Nancy Friedman

The Triumph of the Swears

The American Dialect Society named “enshittification” word of the year for 2023. But the sweariness didn’t stop there.

6 min readJan 19, 2024

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The Triumph of the Swears

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Nancy Friedman

All for Un- and Un- for All

How did one prefix become so unavoidable?

6 min readJan 6, 2024

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All for Un- and Un- for All

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Nancy Friedman

How to Enjoy Going to the Movies

The answer to your moviegoing complaints may be a film festival.

5 min readDec 8, 2023

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How to Enjoy Going to the Movies

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Nancy Friedman

What We Talk About When We Talk About “Milk”

Who needs mammals?

6 min readNov 24, 2023

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What We Talk About When We Talk About “Milk”

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Nancy Friedman

Those Crazy Drug Names

Everyone complains about them. Is there a remedy?

5 min readNov 7, 2023

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Those Crazy Drug Names

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Nancy Friedman

Nancy Friedman

Writer, name developer, brand consultant, idea-ist, ex-journalist. @fritinancy on Mastodon, Instagram, Bluesky, Threads, and elsewhere.

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