Nancy FriedmanJust Add “Just”The four-letter word that’s all over supermarket shelves and advertising copy.Oct 63Oct 63
Nancy FriedmanWhat I Like About American EnglishAn open letter to our friends across the pond.Aug 254Aug 254
Nancy FriedmanSo Many MavensHow did a Yiddish word for “expert” become a popular brand name in the U.S.?Apr 241Apr 241
Nancy FriedmanThe Unlikely Success of “Sonder”How did an “invented” word become a ubiquitous brand name?Mar 23Mar 23
Nancy FriedmanThe Businesses Behind the Show BusinessThe awards for best film-production-company name go to …Mar 41Mar 41
Nancy FriedmanIt’s Been 40 Years Since “1984,” and I Still Haven’t Bought an Apple ProductIs this what it means to “Think Different”?Feb 76Feb 76
Nancy FriedmanThe Triumph of the SwearsThe American Dialect Society named “enshittification” word of the year for 2023. But the sweariness didn’t stop there.Jan 193Jan 193