Nancy Friedman – Medium

Nancy Friedman

Nancy Friedman

Just Add “Just”

The four-letter word that’s all over supermarket shelves and advertising copy.

Oct 6

Six bottles of Just Ice Tea in different flavors

Oct 6

Nancy Friedman

What I Like About American English

An open letter to our friends across the pond.

Aug 25

What I Like About American English

Aug 25

Nancy Friedman

Does Anyone Still Write Letters?

Other than me, that is.

Jul 13

Stamped, handwritten envelopes

Jul 13

Nancy Friedman

So Many Mavens

How did a Yiddish word for “expert” become a popular brand name in the U.S.?

Apr 24

So Many Mavens

Apr 24

Nancy Friedman

TiVo Turns 25

A short history of a game-changing brand — and brand name.

Apr 16

TiVo Turns 25

Apr 16

Nancy Friedman

The Unlikely Success of “Sonder”

How did an “invented” word become a ubiquitous brand name?

Mar 23

The Unlikely Success of “Sonder”

Mar 23

Nancy Friedman

The Businesses Behind the Show Business

The awards for best film-production-company name go to …

Mar 4

The Businesses Behind the Show Business

Mar 4

Nancy Friedman

Making Sense of “Common Sense”

Does it mean what we think it means?

Feb 17

Making Sense of “Common Sense”

Feb 17

Nancy Friedman

It’s Been 40 Years Since “1984,” and I Still Haven’t Bought an Apple Product

Is this what it means to “Think Different”?

Feb 7

Some of Apple’s “Think Different” ads featuring well-known people

Feb 7

Nancy Friedman

The Triumph of the Swears

The American Dialect Society named “enshittification” word of the year for 2023. But the sweariness didn’t stop there.

Jan 19

The Triumph of the Swears

Jan 19

Nancy Friedman

Nancy Friedman

Writer, name developer, brand consultant, idea-ist, ex-journalist. @fritinancy on Mastodon, Instagram, Bluesky, Threads, and elsewhere.

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