NAMES

How the BlackBerry Got Its Name

Nancy Friedman
6 min readMay 9, 2023
The BlackBerry 7280, circa 2003. Note the seedlike keys. Via Phone Scoop

A new feature film, BlackBerry, debuted at SXSW in March and will open in theaters nationally on May 12. Based on true events, the film tells the story of the rocky start, meteoric rise, and ignominious fall of the BlackBerry cellphone, which— years before the iPhone — permanently changed our expectations of mobile communications. Imagine: a single, secure device for sending and receiving emails and

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Nancy Friedman

Writer, name developer, brand consultant, idea-ist, ex-journalist. @fritinancy on Mastodon, Instagram, Bluesky, Threads, and elsewhere.